🔗 Share this article

TikTok is introducing a fresh option that allows them to cut down on the volume of AI-created media appearing in their streams. This move comes as the company revealed that it now features over 1 bn AI-generated clips.

Trial and Implementation

This change is being tested over the next few weeks before a full-scale rollout. This shift coincides with a surge in AI-generated material, spurred by emerging content generation software.

The Broader AI Trend

It has been noted that almost 10% of the quickest rising content creators on another major platform only show content made by AI. A large amount of this content is deemed low-quality AI content, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or dreamlike.

Based on user feedback that many people enjoy content made with AI tools, ranging from AI artwork to educational videos, and we want to offer the community the option to see more or less of that, based on their own preferences,” stated a company executive.

Volume and Proportions

The service announced that there are currently 1.3 billion videos on its app identified as artificially created. In total, in excess of 100 mn videos are added to the platform every day, making AI-generated material a relatively small percentage of its complete catalog.

User Control Features

Viewers will be capable of limit or boost the volume of AI content they see by accessing the content preference setting in the application and picking the AI content topic. Other topics that are already be modified under the filter encompass politics, style, aesthetics, and dance.

AI Disclosure Rules

The platform’s policies require content makers to identify convincing artificially created content, and it prohibits harmful AI impersonations of celebrities or critical incidents. Any believable AI video that is not labeled can be deleted under its community policies.

In addition, the platform will from now on apply an AI-generated label to content made using its own AI tools, or identified by an industry-wide initiative for identifying artificial media. This step is designed to deter users from seeking to circumvent the labeling process.

AI Literacy Programs

TikTok is furthermore introducing a $2m AI literacy fund for experts and institutions to develop informative material about using AI responsibly. This project will benefit non-profit groups focused on training coding and technology.

Platform Protection

The platform has supported its content review process, amid discussion over plans to cut jobs for a large number of review team members in the United Kingdom. TikTok is planning to eliminate hundreds of positions in its trust and safety team in London, with labor groups and internet security professionals voicing alarm that humans are being replaced by machine-led review.

A company official stated that staff-based oversight would continue to be important, but automated tools can protect employees by eliminating the most graphic content before it gets reviewed by humans. The platform reported a 76% decrease in explicit and harmful content seen by safety staff over the past year due to reliance on its automated systems.

“We think that it’s essential to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to limit contact with unsafe media as swiftly, which is why a lot of the machine support is really helping us process content quickly.”